Genie combines product pricing, lender criteria and lender-specific affordability rules into one search.

The new platform provides an ‘Insights’ tab that explains exactly why every lender and product is eligible or ineligible, automatic generation of professional, client-ready evidence packs, full transparency on affordability calculations tailored to each lender’s methodology and no requirement for API integration or enterprise-level contracts (standalone version).

Genie is single case entry and evaluates products from the UK buy-to-let (BTL) lender landscape across standard BTL, expat mortgages, holiday lets, houses of multiple occupancies (HMOs), multi-unit freehold blocks (MUFBs) and large-portfolio landlords.

It automatically applies each lender’s unique rules on tax status, personal income, limited company borrowing and portfolio size.

It also looks at maximum loan amounts, total initial costs, fees and early redemption charges.

PM Data Services says there is also an API-driven version of Genie available. It provides the same affordability engine directly into existing CRM, sourcing or advice systems for networks, larger brokerages and fintech platforms.

Company chief executive Angus Stewart says: “For individual brokers, time is their most valuable asset. Genie has been built from the ground up to remove the pain of BTL sourcing, giving advisers the confidence of institutional-grade accuracy without the cost or complexity. It lets them focus on what they do best – advising clients and winning business.”