The number of lettings and estate agents seeking to attain qualifications has surged ahead of potential reforms, with bookings for Rightmove’s property exams up by 128% this year compared to last.
The property portal says the increase shows that agents are looking to strengthen their credentials ahead of the government’s response to its consultation on home-moving reform, which includes proposals for mandatory qualifications for agents.
The consultation closed last year, with a roadmap for change expected in 2026.
Propertymark has also reported a 51% increase in demand for qualifications since April 2020, showing a longer-term trend.
Separate research shows that seven in 10 home-movers would prefer to work with a qualified agent, while more than 70% of renters and homeowners believe agents should hold formal qualifications.
Rightmove and Propertymark have launched new training routes covering both sales and lettings, leading to recognised qualifications including the Propertymark Level 3 Certificate in Property Agency.
The move builds on the launch of the Level 3 Certificate for Estate and Letting Agents (CELA) on Rightmove in 2022, a dual sales and lettings qualification.
More than 10,500 agents have signed up to the course, which is included within Rightmove memberships.
Rightmove head of education Jason Charles says: “Agents are being asked to navigate more complex consumer expectations, and qualifications give them a practical way to show their expertise, build trust and differentiate their service.
“By making this training available through Rightmove membership, we’re helping agents get ahead of any potential regulatory change and demonstrate the professional value they already bring to every move.”
Propertymark chief executive Nathan Emerson says: “Working within the property profession is both rewarding and incredibly fast-paced.
“It is a sector that is seeing vast evolution and one that represents exciting opportunities for those already working in the field and anyone considering such a career pathway.
“As with any vocational ambition in life, it becomes ever more essential to stay ahead of the curve by displaying demonstrable in-depth knowledge and understanding, two aspects consumers highly value and trust when they consider their property journey.
“Our own insight tells us qualification and professional representation for agents is of extremely high priority and we look forward to working closely with Rightmove to promote excellence via nationally recognised qualifications.”
Burns & Reid managing director Mike Taylor says: “We believe that professionalism truly matters.
“Full qualification enhances our expertise, sets us apart from many other agencies and underpins our commitment to excellence.
“Our goal is for every member of our team to be fully qualified, giving our clients real confidence that they are dealing with knowledgeable, trusted professionals.
“It also ensures we operate on the same professional footing as solicitors and mortgage advisers, delivering a higher standard of service throughout the buying and selling journey.”
