The West Brom has re-entered the 90 per cent LTV market sector with two new fixed rate purchase products.

They comprise a three-year fix at 3.54 per cent and a five-year fix at 3.64 per cent. Both ask for no product fee and come with £500 cashback.

As well as this, the lender has launched an 85 per cent LTV five-year fix for purchase at 3.14 per cent with zero completion fee and £1,000 cashback.

Further new products include an 85 per cent LTV five-year fix for remortgaging at 2.79 per cent. This charges a £999 completion fee and £500 cashback.

West Brom head of intermediaries says: “Like many lenders, we have been monitoring the market closely to ensure that we re-enter the 90 per cent LTV market at the appropriate time, whilst maintaining our high service standards.

“The new range is our first step back into the fixed rate 90 per cent LTV market and adds to the choice available to homebuyers whilst offering one of the lowest rates currently available in the market.”