Under the new partnership users of Moneyfacts will be prompted to get in touch with an MAB adviser as they browse and compare mortgage deals.

Moneyfacts confirmed it would offer users the choice between contacting a lender directly or speaking with one of MAB’s mortgage advisers across the UK to find a mortgage.

Moneyfacts.co.uk users will be able to access over 100 lenders and 16,500 mortgage deals.

Peter Brodnicki, CEO of Mortgage Advice Bureau, said: “We’re excited to partner with Moneyfacts – it is an established brand in the consumer finance space and one which is known and trusted by the public.

“Ultimately, this partnership is all about improving the service for Moneyfacts.co.uk users and giving customers the choice to receive mortgage advice face-to-face across the UK, over the phone or screen to screen.”

Moneyfacts started life as a six-page factsheet and newsletter in 1988, and was originally created as a way for ordinary consumers to compare financial products quickly and easily.

Three decades on from its birth, Moneyfacts has grown into Moneyfacts Group which includes Moneyfacts.co.uk.

Michelle Monck, head of digital at Moneyfacts, said: “Those visiting our site looking to arrange a remortgage, find a new mortgage or a buy-to-let lender, will now have the option to speak with the experienced and highly trained advisers at Mortgage Advice Bureau.”