The firm says the multilingual feature provides automatic translations of chat between the software tool and customers.

It adds, the new element is tailored to specifically cover mortgage, property and insurance acronyms and terms.

The upgrade will “shortly go into pilot and will be available at the end of the year for wider use by the industry,” says the business.

The Parker system provides machine learning intelligence assistance to customers, brokers and lenders during their mortgage, insurance or homebuying process.

It asks customers affordability and other questions and then tracks down mortgage options from its real-time database, before moving the chat onto a real person for advice and further support.

Meet Parker managing director Phil Bailey says: “Our latest innovation to Parker brings huge opportunities to the market.

“The ability to communicate, engage and chat with customers across any platform, website or social channel has become normality for many other industries.

“Yet, much of financial services continues to fall short in this area and is often reluctant to adopt communication methods that customers have come to expect.

“Basic communication, engagement and language barriers should not exist in financial services.

“The addition of automatic and instant translation of chat into the customers preferred language of choice, in real-time, across all channels – provides Parker with a level of intelligence, engagement and equity often missing from the industries standard approach.

“Lenders, providers, intermediaries and the end customer all benefit from Parker’s tailored, multi-channel engagement and the ability to extend your company brand and voice through AI.

“The language or platform your customer has chosen to reach out and communicate with you through, should be irrelevant in this day and age.”