In her new role Beardmore, currently head of transformation and operations for L&G’s Mortgage Club, will be responsible for leading the team to manage and develop relationships with, and ensuring market leading propositions for, the Club’s partners and member firms.

Beardmore has a wealth of experience gained from working in the industry – both at Leek Building Society where she held the roles of branch and business development managers before becoming the lender’s head of mortgage sales, and also within L&G Mortgage Club where she started as a key relationship manager before heading its transformation and operations.

L&G said she would take up the post immediately, reporting to Kevin Roberts, director of L&G Mortgage Club.

And it was also revealed L&G Mortgage Club’s New Build proposition will now move to Danny Belton, the Club’s head of lender relationships.

Roberts said: “With her passion for mortgages and making a difference to advisers and consumers alike, Clare is the ideal choice to lead and build on the great work of our adviser facing team in supporting and raising the profile of mortgage advice while ensuring advisers have access to information and tools to make their lives easier to support their business growth.

“With Clare now leading on our broker relationships and proposition, our hugely successful New Build proposition will move to Danny Belton who is excited to develop this further for both our Lender and Broker Partners.”

Beardmore added: “The last 18 months have given me a deep understanding of digital transformation and the benefits it can bring to advisers’ businesses, perfectly complementing my previous mortgage and relationship management experience.

“I am very much looking forward to building on this knowledge and continuing to work closely with our advisers to make a difference for all our members.”

Hall, meanwhile, will leave L&G to join LSL Property Services following 15 years at L&G. He will take up the positon at LSL of director, new home financial services.

Roberts said: “I would also like to take this opportunity on behalf of the Mortgage Club team and myself, to express our sincere thanks to Craig Hall for the huge contribution he has made to the development and success of the L&G Mortgage Club over the last few years. We wish him all the very best in his next role.”