Pritchard has over 20 years of real estate lending experience and will be based in the capital.
He joins from Precise Mortgages, where he spent nearly seven years, the last five as head of sales.
Pritchard has also previously worked at Principality Building Society where he was business development manager and interim head of intermediary sales.
In his new position, Pritchard will be responsible for establishing the firm’s regional and national offering, and will lead a team of six BDMs focused on its existing regulated and unregulated bridging products.
Guy Harrington, chief executive of Glenhawk, said: “Over the past decade Jamie has established himself as one of the best in the business.
“He has an enviable track record overseeing sales teams that have some of the strongest introducer relationships in the market which has translated into year on year growth.
“As we look to replicate our success in London and the South East in other parts of the UK, his experience will be invaluable.”
Pritchard added: “Having watched from afar as Glenhawk has set a new benchmark in the UK bridging sector by marrying institutional support and practices with an approach to lending focused on fairness and transparency.
“I’m extremely excited to be tasked with supporting its regional and national expansion focus and working with the extremely talented team of BDMs.”
