L&C Mortgages has launched a new brand identity that it hopes will boost trust and clarity for homebuyers.
The broker said its new logo and appearance “signals a brand that customers can instantly recognise, trust, and turn to for expert guidance”.
L&C has also created a brand character, Lucy, that will act as a guide to customers on their mortgage journey.
L&C Mortgages chief marketing officer Gemma Bacon said: “Mortgage brokers play a key role for most UK homeowners, yet few brands truly stand out.
“We’ve transformed L&C into a brand that’s not only more memorable, but one that better reflects who we are, a trusted partner delivering expert advice without charging a fee.
“With Lucy leading the way, we’re bringing our friendly, supportive approach to life like never before. As the market grows more complex, standing out has never been more important.”
