The businesses of Fluent Money (second mortgages), Fluent Mortgages, Fluent Lifetime (equity release) Fluent Protect (insurance), and Fluent Bridging (bridging loans) have been consolidated into being simply Fluent Money but will continue to be led by divisional managing directors, operating service areas under a single brand.

Suzanne Aspden, group marketing director, said: “We are delighted to showcase the full spectrum of the Fluent Money product range within one new website.

“With ambitions for further growth and development of our business areas in the next 12-18 months, ensuring we had a leading online presence, to drive efficiencies and deliver an enhanced user journey was imperative.

“We undertook a competitive tender process earlier in the year and are delighted to have worked with Moreish who really stood out for their inspired and fresh approach to the brief, through the branding and design. They interpreted our brief very comprehensively to promote a mobile first, user-centric site that supports the on-line journey customers have when interacting with our brand.”