LiveMore mortgage applications more than double in H1 Mortgage Strategy

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LiveMore has more than doubled its mortgage applications in the first half of this year compared to the same period last year.

Between January and June 2025, mortgage applications increased by 132% while completions also went up by 58% versus January to June 2024.

LiveMore’s portfolio includes retirement interest only, standard capital and interest, interest only, as well as lifetime.

Most recently, the lender also introduced an innovative part interest and part repayment mortgage, providing greater flexibility to suit a range of financial circumstances.

LiveMore founder and chief executive Leon Diamond explains how this ageing population is increasing the need for high-quality later life lending: “This rapidly growing segment of the population has for too long been underserved by traditional lenders.”

“As our population ages, older borrowers have mixed retirement incomes and evolving requirements so they’re in desperate need of flexible borrowing options.”

“We’re helping to deliver better financial outcomes to those older borrowers through inclusive product design, broker-focused tools, and consistently strong service. These efforts are reflected in our growth and we’re making huge strides towards our goal of being the number one later life mortgage provider.”

As a result of the growth, the company has created 12 new roles across the business and bolstered its team of later life lending specialists. In addition, it has developed and promoted a number of people and is now recruiting to fill their former positions.

The latest appointment includes Serena Charters, who has joined as head of compliance.

She brings 11 years of experience, having held compliance roles at well-known firms, including Monument, Allica Bank and Bluestone. Her background also includes underwriting, mortgage oversight, and specialist lending.

Diamond adds: “With Serena on board, we’re confident in our continued ability to meet and exceed our obligations under the Consumer Duty and beyond.”


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