Mortgage Advice Bureau has been renamed Mab. According to the company, the new name and visual identity reflect how far the business has come since it was founded in 2000, growing from a mortgage intermediary into a national, technology-enabled advice business with more than 2,100 advisers.

The Mab brand is now live from across its website, social media, and customer and adviser communications. Appointed representative firms trading under the Mortgage Advice Bureau name will move to Mab over the coming months. Nothing changes for existing customers, and the stock market ticker remains unchanged.

Commenting on the rebranding founder and group CEO Peter Brodnicki said: “When I founded Mortgage Advice Bureau in 2000, the name said exactly what we did. It has served us well for 26 years, but the business today looks very different. We want to be known for more than the mortgage, and as more people turn to digital and AI search, brands matter more than ever. That’s why now is the time to change.”