With over 25 years’ experience in financial services, Beadle was previously head of external affairs for consumer and social media at Nationwide Building Society.

Most recently he was an associate director at financial PR agency MRM, where he managed clients including Barclays Wealth and Investments, Shawbrook Bank and fintech investment platform eToro.

Bryce Glover, deputy chief executive of Recognise Bank, said: “I’m really pleased to have Paul fully onboard because he brings experience and passion to the communications role.

“As a new entrant into the sector, we have ambitious plans to change the face of business banking, so Paul’s understanding of traditional media and digital channels will be vital to help us stand out and reach small businesses.”

Beadle added: “It’s an exciting time to be launching a new bank, especially one that has set out to support the UK’s SMEs, which is an economically important and vibrant sector itself.

“I bring a wealth of experience of working in the highly regulated banking environment, as well as the fast-paced entrepreneurial approach of the fintech sector, a perfect mix to raise the profile and brand awareness of Recognise.”