The lead-generation firm says its new Money Helpdesk is a financial services platform that generates leads for advisers in the mortgage, later life lending, protection, commercial finance, and pensions and investments sectors. 

It says these “real-time, qualified enquiries” are available for mortgage brokers and independent financial advisers to buy through the company’s online storefront. 

Money Helpdesk is a rebooted version of the firm’s previous flagship lead-generation website, Teito.  

But the firm says following the relaunch, the service has expanded into other areas of financial services, such as pensions and investments, and estate planning. 

The platform also offers consumers a range of services, such as a free mortgage rate comparison tool, a range of calculators and a library of articles on mortgages and other types of personal and business finance. 

Money Helpdesk director and co-founder Lee Trett says the service offers “qualified leads with high conversion potential”. 

Trett adds: “Brokers who take Money Helpdesk leads will find that these customers already have some understanding of their products and services, thanks to our array of handy guides, and may have a good idea of the financial product they want, having used our sourcing tools. 

“We also feel that Helpdesks plugs a gap for mortgage customers too, as our free rates comparison service is unlike anything our competitors have come up with, allowing prospective borrowers to view all of the latest deals with no sign-up required.”