Purdy has over 25 years’ experience in IT and joins from Harpenden Building Society where he was head of IT and digital.
He has previously worked as head of IT at Norinchukin International PLC and Bank of London and The Middle East.
In his new position, Purdy will report directly to Tony Marshall, managing director of Equifinance.
Marshall said: “Equifinance has become a valuable resource for brokers looking for second charge funding.
“To continue building our capabilities during 2019 and 2020, we enhanced our technology platforms and origination systems in order to better serve our introducers and their customers.
“Our investment in digital processes and supporting technology has been a great success, resulting in increased operational efficiencies along with creating a paperless environment.
“However, we now recognise the need to make a similar investment in personnel to build on our digital capabilities and oversee the future development and implementation needed to support the growth aspirations of the business.
“I am therefore delighted to welcome William to Equifinance.
“His experience, gained over many years of building and implementing business change and technology function development, will allow us to maximise the service we offer and better support our staff, introducers and business partners.”
Purdy added: “I am excited to be joining Equifinance to lead the digital strategy in this fast growing business and look forward to bringing my technical knowledge and experience to bear and help accelerate the growth of the company.”
