The new business launch coincides with the appointment of Jo Baldock, who joins as the company’s first business development manager.

Martin Swann, managing director of Try Financial Limited, said: “Packaging and specialist product distribution has continued to grow successfully for us over the last two years, and it is now time to take the message of Try and it’s capabilities much further afield.

“We will be looking to support regulated brokers in the secured loan market in particular, but we are keen, too, to assist in other areas of regulated mortgage sales including adverse credit and regulated bridging, as well as non-regulated bridging and development finance, buy to let and commercial mortgages.

“Jo is an experienced broker in her own right and understands very well what it takes to make deals happen. We are really chuffed that she’s on board, and will be operating East and West Sussex, and Kent.”

Baldock added: “It’s a great opportunity and I can’t wait to head out to meet brokers and tell them about Try Specialist Finance and the great things it has to offer!”