Dudley Building Society has strengthened its intermediary support team with the appointment of Adam Holmes as telephone business development manager.

Holmes joins Dudley from Paradigm Mortgage Services, where he spent more than four years supporting advisers as a mortgages technical services adviser.

In his new role, he will be the first point of contact for brokers using the society’s intermediary channel, providing case guidance, product insights and tailored support. Working closely with Dudley’s field-based BDMs, underwriters and intermediary desk, he will help brokers access the society’s full proposition and explore solutions for clients with non-standard needs.

Commenting on his appointment Holmes said: “I am proud to join a lender that genuinely listens to brokers and takes a case-by-case approach. My experience has given me a strong understanding of the challenges brokers face.

“I am looking forward to building relationships and helping them get the answers they need quickly, whether that is around criteria or something more unusual. It is about being accessible and making brokers’ lives easier.”