The property website says: “Serious buyers are able to assess what they can afford, the results of which are then used to match them to new home developments that meet their budget, property wishlist and eligibility for new homes buying schemes — such as Deposit Unlock or Own Rate Reducer.   

“This is an important part of the journey as 72% of consumers looking to move told Zoopla they would be ‘more likely’ to choose a new build property if they could use a buying scheme for the purchase.” 

The builders involved in the pilot are: Taylor Wimpey, Persimmon, Lovell Homes, Miller Homes and Keepmoat.   

The website adds: “Tailoring this buying journey for the specifics of the new homes market is unlocking higher-intent buyers with an average dwell time which is greater than the typical search journey.  

“The information collected from the tool and journey provides builders with rich data, including information such as deposit, maximum budget, moving timeframe and buyer wish list.  

“This means higher quality leads for builders with the potential to convert to reservation faster, as well as better informed potential buyers.” 

Zoopla commercial director Alex Rose says: “This new affordability tool is a major initiative for the new homes market and showcases our ongoing innovation to more actively promote new-build properties and their benefits to the millions of visitors to the Zoopla website every month.  

“We are driving a strong return on investment for our homebuilder customers, and this is further evidence of our intent to be the essential marketing partner for the new homes industry.  

“This is about generating applicant leads today but also enabling homebuilders to expand their reach and build their brand with consumers.”