If we wish to be known as a group of professionals who are diligent, honest, and kind -- the best and simplest way to cultivate this reputation is to begin with our personal lives first. Even when we're not selling anything. And and even when no one else is watching. Just be diligent, honest, and kind.

Our clients will appreciate how we treat them. Our marketing and messaging will feel more authentic. And our love for our work will grow -- when our inner lives and public personas are reflections of each other.