We've updated our buyer traffic data from Showing Time for the month of December, 2025: 

Single family homes 

This chart shows the number of showings per listing per month in South Central Wisconsin. Single family home showings in 2025 (the green line) trended slightly below the number of showings in 2024 (the blue line). Showings per listing edged lower from 3.66 in December of 2024 to 3.52 in December of 2025, a decrease of 4 percent.  

Condos

For South Central Wisconsin condos, the decrease in showings is more pronounced. Showings per condo listing dipped from 3.39 in December of 2024 to 2.81 in December of 2025, a decrease of 17 percent. 

The big picture

The seasonality of the market is making its presence known right now. As the graphs above show, the months of November and December are traditionally the slowest months for showings in the Madison area. Now that we're on the other side of the holidays, sellers will experience a noticeable increase in showings, with buyer activity peaking in the months of March and April. 

What questions do you have about buying or selling a home in the Madison, Wisconsin area? Reach out to us for some honest real estate advice. We're here to be a resource for you, and never with any sales pressure or spin.