Paradigm has announced a strategic partnership with Air, the later life lending platform.

Paradigm member firms will be able to benefit from a referral partnership with Air.

The partnership will provide Paradigm firms with access to Air’s support services, referral options, training resources, and client recommendation tools – including its sourcing system and the Air Academy.

Paradigm said this new collaboration would enhance its ability to support DA firms with compliant, client-first solutions across all stages of the borrower lifecycle.

Commenting on the partnership Paradigm director of mortgages said:

“We know the later life lending space is growing significantly in importance for advisers and clients alike, particularly given the demographic and economic trends we’re all experiencing.

“We’re therefore very pleased to be bringing Air into the Paradigm partner fold. Their deep market knowledge, commitment to adviser education, and focus on positive customer outcomes make them an ideal fit for our members. We look forward to seeing many firms benefit from this collaboration.”